Women’s designer series
adidas x olivia o’blanc x ji won choi
What: Footwear Design Director - adidas ENERGY
When: May 2019 to September 2019 (Creation) - March 2020 (Retail Intro Date)
Why: Expand the success of the Women’s Designer Series beyond apparel, leveraging two creators with a taste for adidas brand icons
CONTRIBUTIONS
SS20 “The Superstar”:
- Footwear Concept Direction
- Footwear Color/Material/Finish
- Footwear Product Design (Upper Only)
- Packaging and Accessories Design
PRODUCT CREATION TRIAD
Footwear Design:
- Chris Hui
Footwear Marketing:
- Lisa Schroeder
Footwear Development:
- Kieran Horner-Maddocks