A BETTER BERLIN, SINCE 1989
NO WALLS NEEDED
What: Footwear Design Director - adidas ENERGY
When: May 2019 to August 2019 (Creation) - November 2019 (Retail Intro Date)
Why: Celebrate 30 years since the fall of the Berlin Wall with a hyper-local execution of the ZX 8000, in partnership with Overkill!
CONTRIBUTIONS
FW19 “Fall of the Wall”:
- Footwear Concept and Graphic Direction
- Footwear Color/Material/Finish Design
- Packaging and Accessories Design
PRODUCT CREATION TRIAD
Footwear Design:
- Chris Hui
Footwear Marketing:
- Inga Benneckenstein
Footwear Development:
- Ulrich Habermann