THE SPEED OF NITE
NITE JOGGER
What: Senior Designer - adidas Originals
When: January 2018 to June 2019 (Creation) - February 2019 (Retail Intro Date)
Why: Build a versatile sneaker centered around the benefit of reflectivity to win the high street consumer in the US and EU
CONTRIBUTIONS
SS19 “Season 1”:
- Footwear Concept Direction
- Footwear Color/Material/Finish
FW19 “Season 2”:
- Footwear Concept Direction
- Footwear Color/Material/Finish
SS20 “Season 3”:
- Footwear Concept Direction
- Footwear Color/Material/Finish
- Footwear Product Design (Upper Only)
PRODUCT CREATION TRIAD
Footwear Design:
- Chris Hui, Oddbjorn Stavseng, James Thompson
Footwear Marketing:
- Till Jagla, Maja Romeike, Brendan Streader
Footwear Development:
- Sudan Zheng