WELCOME TO IVY PARK
adidas x Beyoncé
What: Footwear Design Director - adidas x IVY PARK
When: October 2020 to June 2021 (Creation) - October 2021 to February 2022 (Retail Intro Date)
Why: Ignite credibility of the adidas x IVY PARK position in the sneaker market
CONTRIBUTIONS
FW21 “RODEO”:
- Super Sleek IVP (Color/Material/Finish)
- UltraBoost IVP (Color/Material/Finish)
FW21 “HALLS OF IVY”:
- Footwear Concept Direction
- Footwear Color Direction
- Savage IVP (TN Product Design, Color/Material/Finish)
- UltraBoost IVP (Color/Material/Finish)
SS22 “IVY HEART”:
- Footwear Concept Direction
- Footwear Color Direction
- Footwear Graphic Direction
- Savage IVP (TN Product Design)
- UltraBoost IVP (Color/Material/Finish)
FW22 “IVYTOPIA”:
- Footwear Concept Direction
- Footwear Color Direction
- Savage IVP (TN Product Design)
PRODUCT CREATION TRIAD
Footwear Design:
- Chris Hui, Rafael Mayorga, Meline Khachatourian, Christian Fuda, Victoria Adesanmi, Geoff Meyer, Laura Pechart
Footwear Marketing:
- Ray Boyd, Lauren Body, Simone Smyth, Jaconna Jacobs, Anjelica Nixt
Footwear Development:
- Edwin Yang, Olivia Guo, Svetlana Tulowitzki, Brent Allen