DON’T FORGET TO BRING A TOWEL

4/20

What: Footwear Design Director - adidas ENERGY

When: April 2020 to December 2020 (Creation) - April 2021 (Retail Intro Date)

Why: Disrupt the market on 4/20 with a partnership unlike any other, featuring the iconic Towelie of the animated series South Park

CONTRIBUTIONS

SS21 “4/20”:
- Footwear Concept and Graphic Direction
- Footwear Color/Material/Finish Design
- Packaging and Accessories Design

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PRODUCT CREATION TRIAD

Footwear Design:
- Chris Hui

Footwear Marketing:
- Peter Gellert

Footwear Development:
- Philipp Linhardt